At Halcy-Con, our logo, wordmark, and symbol are like our brand’s signature outfits—they’ve been carefully crafted to look just right, so let’s keep them that way! We kindly ask that you refrain from altering, modifying, or redrawing them. Since these elements are super recognizable and show up in many places, it’s super important to keep them consistent. Don’t worry, though, we’ve got some simple guidelines to help you use our logo, wordmark, and symbol to show off the Halcy-Con vibe in the best way possible!

Brand Guidelines

These Logo Usage Guidelines are a supplement to our primary Brand Usage Guidelines.

Brand Kit

The Halcy-Con Color Palette and high-resolution images of our branding elements can be found at : https://halcy-con.com/brand-kit.

The Halcy-Con Logo

This is our star player, the Halcy-Con logo! It’s our go-to when we want to showcase our brand in style. 

Minimum digital size: 25 pixels (height)

Logo Anatomy

The logo consists of a symbol and a wordmark, and you can use them together or separately—whatever suits your fancy!

Logo Clearspace and Margins

When you’re using our logo, give it some breathing room! Make sure it’s got space around it to shine bright.

Clearspace — cap height = X

Margins — X/2, X=cap height

Incorrect Usage of the Logo:

• Don’t flip it.
• No color changes allowed. Black or white. That’s it.
• Keep it straight—no tilting or rotating.
• Nothing else can be over the logo.
• And please, no stretching or squeezing!

The Halcy-Con Wordmark

Meet our trusty sidekick, the Halcy-Con wordmark! It’s engineered to look fabulous no matter where it goes.

Minimum digital size: 25 pixels (height)

Wordmark Clearspace and Margins

Just like with the logo, our wordmark needs some space to strut its stuff!

Clearspace — cap height = X

Margins — X/2, X=cap height

Incorrect Usage of the Wordmark:

• Don’t type it out yourself.
• Black, white, or one of the Halcy-Con color palette colors only, please.
• Nothing else can be over the logo.
• (The Halcy-Con color palette is found in the “Official Colors” folder in the Brand Kit linked above.)
• And remember, no fancy effects. This includes gradients, glows, bevels, fades, etc.

Phew! That’s a wrap on our brand guidelines. Thanks for helping us keep Halcy-Con looking sharp!