Brand Tool Kit

We’re thrilled to share our brand guidelines with you! To ensure you can use the Halcy-Con logo and brand effectively, please follow our non-commercial usage requirements and guidelines below.

General

Thank you for your interest in using the Halcy-Con logo and brand. Before proceeding, please review and adhere to the following guidelines to ensure consistent and appropriate use of our brand identity.

1. Ownership and Representation

The Halcy-Con logo and brand are the intellectual property of Starship Aurora, LLC, the creators of Halcy-Con. Use of the brand requires explicit permission.

The Halcy-Con brand includes:

  • The circular logo with stylized letters “CON” (featuring lines extending above and below the “O”).
  • The logo with the text “HALCY-CON” or “Halcy-Con.”
  • Taglines:
    • “A 2-Day Event by the Superfans, for the Superfans”
    • “To Gather As One”
  • Other stylized and unique designs.

2. Commercial Use

The Halcy-Con logo may not be used for commercial purposes, including merchandise, promotional items, or any other for-profit uses, without explicit written authorization.

3. Usage Guidelines

All use of Halcy-Con’s branding must comply with these Brand and Logo Usage Guidelines.

Association with Other Brands

The Halcy-Con brand must not be associated with any other intellectual property, including Disney, Lucasfilm, or similar brands. Do not combine the logo with:

  • Characters
  • Themes
  • Logos or other copyrighted elements

Alteration and Modification

The Halcy-Con logo must not be:

  • Altered, distorted, or modified
  • Recolored outside of approved color options
  • Resized in a way that compromises clarity

Placement and Sizing

  • Minimum digital size: 25 pixels (height)
  • Ensure legibility and prominence. Refer to the Logo Clearspace Guidelines for margins and spacing.

4. Color Palette

The Halcy-Con logo can only appear in:

  • Black
  • White
  • Approved Halcy-Con brand colors (found in the Brand Kit).

5. Attribution and Use

Proper attribution must be provided when using the Halcy-Con brand in any promotional materials, publications, and online platforms.

6. Unauthorized Use

Unauthorized use of the Halcy-Con brand may result in legal action. Halcy-Con and Starship Aurora, LLC reserves the right to enforce its intellectual property rights to the fullest extent permitted by law.

7. Approval Process

For any use not explicitly covered by these guidelines, contact us for prior written approval.

Brand and Logo Usage Specifications

Here are all the details on brand and logo usage.

Clearspace and Margins

To maintain brand clarity:
• Clearspace: cap height = X
• Margins: X/2, where X = cap height

Incorrect Usage

  • Do not flip, rotate, tilt, or stretch the logo
  • No additional effects: gradients, glows, bevels, or fades
  • Do not recolor the logo outside of black, white, or the approved palette
  • Do not overlay any elements on the logo

Brand Kit Access

The official Halcy-Con Brand Kit, will be available at a later date. Usage of the brand kit signifies that you agree and will adhere to the entire guidelines presented herein.

Final Notes

The Halcy-Con logo, wordmark, and symbol are the “signature outfits” of our brand—crafted to be clear, professional, and recognizable. By adhering to these guidelines, you help us showcase the Halcy-Con vibe at its best.

Thank you for helping keep Halcy-Con looking sharp and consistent!